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Daily classics selection :Discover

Officine Générale



In January, we left off with a series of monochrome silhouettes, something I particularly love.
From one season to the next, I’ve always had a penchant for using similar shades from head to toe. For Spring-Summer 2024, I wanted to go a little deeper, but then these cold and rainy last few months in Paris suddenly made me want to inject more warmth into the palette and take it in a brighter direction.

I started dreaming about breaking the mood with color, lightness, optimism, simplicity.

I also wanted to pare away any excess, to free myself from unnecessary details and concentrate on the materials. Rather than add, I looked to remove, lighten, and strip away. Little by little, I began to wonder whether simplifying may become a language in itself, the season’s defining mood.

That virtuous dilemma guided development for the entire collection, and it goes without saying that simplicity can sometimes be (very) complicated. The stylistic exercise in turn became almost introspective: it wasn’t just about the clothes anymore; it implied a philosophy of life and a way of being... Something to think about, perhaps.

Meanwhile, I also took the opportunity to lighten up my show notes!

Quite simply, thank you for being here.


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Design et UX

Le design et l'expérience utilisateur ont été conçus par Sylvain Capeyron.


Le développement du site a été effectué par E-LIXIR.


Le contenu du site, y compris les descriptions de produits et les articles de blog, a été rédigé par Officine Générale.


Ce site est hébergé par Shopify.


Sauf indication contraire, tout le contenu de ce site, y compris les images, le design, le logo et le texte, est la propriété de Officine Générale et est protégé par les lois internationales de droit d'auteur.


Nous tenons à remercier toutes les personnes qui ont contribué à la réalisation de ce site.

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